Github Link : WPInsight Automator on GitHub
When I first started working on WordPress projects back in 2021, I quickly realized that running a website isn’t just about writing great content—it’s about keeping it fresh, optimized, and consistent.
But here’s the catch: most of the time wasn’t spent on creativity. Instead, it was wasted on repetitive admin tasks—uploading posts, cleaning up drafts, tweaking SEO settings, checking plagiarism, or simply copy-pasting news articles from trusted sources. By the end of the day, it felt less like content management and more like content babysitting.
That frustration gave birth to WPInsight Automator.
The Problem That Sparked the Idea
While helping with a WordPress project at CHARUSAT (Charotar University of Science and Technology), I noticed a recurring pattern:
Fetching trending news from sites like NDTV or Hindustan Times.
Paraphrasing and rewriting them to avoid duplication.
Uploading them manually into WordPress with proper formatting, categories, and SEO tags.
Running plagiarism checks to ensure originality.
Repeating this cycle for multiple posts every single day.
It was tedious, time-consuming, and error-prone. And if you missed a day? The site instantly felt outdated.
I knew there had to be a better way.
The Vision
I wanted to design a system that could:
Extract news automatically from trusted sources.
Rephrase it intelligently using NLP so it wouldn’t be a direct copy.
Upload and manage posts on WordPress with minimal human input.
Run SEO checks so the content was not just uploaded, but also optimized.
In short: an AI-powered assistant that could save 80% of the manual work.
Enter WPInsight Automator 🚀
This wasn’t just a script—it was a complete workflow automation bot. Here’s what it could do:
✨ Key Features
News Extraction → Automated scraping from Hindustan Times and NDTV.
AI Paraphrasing → Leveraging Transformers and PyTorch for context-aware rewriting.
WordPress Task Automation → Uploading, deleting, updating, and managing posts with Selenium.
Plagiarism Check → Ensuring originality before publishing.
SEO Integration → Automatic compatibility with Rank Math SEO plugin.
File & Content Management → Uploading media, handling drafts, and cleaning up clutter.
The Tech Behind It
I combined traditional automation with modern NLP:
Selenium → For interacting with WordPress like a human admin.
Transformers + PyTorch → For paraphrasing and NLP-based rephrasing.
NumPy & Math → For handling data and backend calculations.
MySQL → To store extracted content and metadata.
Tkinter → For a simple GUI to make the tool usable by non-technical users.
smtplib → For sending automated email alerts when new posts were ready.
It wasn’t fancy at first—just a bunch of scripts strung together. But once it clicked, the efficiency boost was undeniable.
Lessons Learned
Automation ≠ Magic
Every scraper breaks at some point. I learned the importance of making my pipeline modular so I could fix or swap out components easily.AI Needs Guardrails
NLP paraphrasing isn’t perfect. Without plagiarism checks, it occasionally produced results too close to the source. Building fallback mechanisms taught me the importance of balancing automation with quality control.UX Matters, Even for Bots
At first, WPInsight Automator was command-line only. Adding a Tkinter-based GUI made it usable for non-developers, which was a turning point.
Why This Still Matters
Even though this project dates back to 2021, the core idea resonates today:
AI + Automation can unlock huge productivity gains.
Content workflows, especially in digital publishing, are still ripe for optimization.
Building small, targeted tools can sometimes make a bigger impact than large, bloated solutions.
For me, WPInsight Automator wasn’t just about WordPress—it was my entry point into blending machine learning, automation, and real-world usability.
And the best part? That spark of solving an everyday pain point has fueled every project I’ve worked on since.
👉 Curious to see the code? The full project is available here: WPInsight Automator on GitHub
If you’ve ever felt trapped by repetitive digital tasks, maybe it’s time to build your own automation story.